Valerio Pescatore — Digital Marketing
& AI Specialist · Rome, Italy
Get found.
By AI, too.
Google Ads, SEO, GEO and AI for companies that want customers in Italy, and for agencies that need a specialist on the ground. For 21 years I’ve worked with networks: first the internet, now neural ones.
I — About
Don’t chase customers. Be where they look.
I started in 2005, at 19, hand-coding websites and running my first campaigns back when Google Ads was still called AdWords. Since then I’ve founded and worked with digital and creative agencies, taken companies to the first page of Google and written a lot of code.
Today I bring all of that together with artificial intelligence. And with me, you always talk to the person who actually does the work.
- 21years in digital
- 19years old at my first project
- 3specialties: Ads, SEO, AI
- 1point of contact
II — Services
Get found, where the light reaches.
- 01
Google Ads
Search, Performance Max, Shopping and YouTube campaigns built to bring in leads and sales, not impressions.
Google Ads in Italy - 02
SEO & local SEO
Technical SEO, content, links and Google Business Profile: showing up when people search for what you do, where you do it.
SEO in Italy - 03
GEO
Generative Engine Optimization: getting ChatGPT, Gemini, Perplexity and Google’s AI Overviews to recommend you.
GEO for the Italian market - 04
AI & Software
Agents, chatbots, automations and business software built with artificial intelligence, working for you around the clock.
How I use AI - 05
Websites
Fast, good-looking websites and landing pages designed to convert. Written in code, not assembled.
Plan a website - 06
Consulting
Audits, media plans, team training and hands-on support for companies and agencies. White label, too.
For agencies
III — Artificial intelligence
Where light doesn’t reach, we make our own.
In the deep sea, living things make their own light. AI lets a business do the same: I design and build agents, automations and custom software that work for your company day and night.
Agents & chatbots
They answer questions, take bookings and qualify leads on your website, WhatsApp and social media.
Automation
Quotes, emails, reports: the repetitive work goes to the machine.
Custom software
Business software, dashboards and web apps in weeks, not months.
Integrations
CRM, e-commerce, Google Workspace and the tools you already use.
III — Method
Chart the course before you sail.
- 01 · Analysis
Sounding
Market, competitors, keywords, account and site data.
- 02 · Strategy
Course
Goals, channels and budget in writing, with numbers to hit.
- 03 · Execution
Net
Campaigns, content, code and automations. Done by me.
- 04 · Results
Catch
Clear reports on leads, sales and cost per acquisition.
IV — Where
Near Rome, working everywhere.
I’m based in Anzio, on the coast about 50 km south of Rome. I meet clients in person between Rome and Latina, and work remotely with companies and agencies across Italy, Europe and beyond.
- Languages: English and Italian.
- Time zone: Central European Time (UTC+1, UTC+2 in summer).
- Meetings: video calls on the platform you prefer, or in person around Rome.
- Company: Keystone SRLS, my Italian company, based in Anzio.
In person in Anzio, Nettuno, Aprilia, Pomezia, Latina and Rome.
Questions
Common questions.
Who is Valerio Pescatore?
A digital marketing manager and AI specialist based in Anzio, near Rome. I’ve worked on the web since 2005: Google Ads, SEO and GEO, plus software, AI agents and automations for companies and agencies.
Do you work with companies outside Italy?
Yes. I work with companies that want customers in Italy and with agencies that need a specialist for their Italian clients. AI and software projects also work well remotely, wherever you are.
Do you work in English?
Yes: calls, documents and reports in English. Ads, pages and content for the Italian market are written in native Italian.
What is GEO?
Generative Engine Optimization: the work that makes your company more likely to be mentioned in the answers of ChatGPT, Gemini, Perplexity and Google’s AI Overviews.
How do we get started?
With a call: you tell me about your market and your goals, I look at your accounts and your site, and then I send you a written plan with a quote.
Contact · −3,785 m
Let’s talk.
Tell me about your business and where you want to take it.
You’ll hear back from me in person, in English or Italian.