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Google Ads & SEO · Italian market Selling in Italy? Be found in Italian.
I help companies from abroad win customers in Italy with Google Ads, SEO and GEO done natively in Italian: the words people actually type, ads that sound local, and reports you can read in English.
I — Why translation isn’t enough
Translating isn’t localizing.
A campaign translated word for word usually pays for the wrong searches. Italians search with their own words, habits and calendar.
- Different words. The terms Italians type are often not the translation of yours, and many searches mix in English words like “software”, “outlet” or “low cost”.
- Longer copy. Italian usually takes more characters than English, so ads and headlines have to be rewritten, not translated, to fit Google’s limits.
- Local trust. Italian reviews, local contact details, prices in euros and clear shipping and returns all affect whether people buy.
- Another calendar. August slows down a lot of B2B demand, while the January and July sales, Black Friday and Christmas drive retail.
- Privacy rules. Cookie banners must follow the Italian Data Protection Authority’s guidelines, and Google Ads in the EU relies on Consent Mode for measurement and remarketing.
II — What I do
From keywords to customers.
Italian keyword research
What your customers actually type in Italy, with volumes, costs and intent, region by region.
Google Ads for Italy
Search, Performance Max, Shopping and YouTube campaigns with ads written by a native speaker, targeted down to region and province.
SEO in Italian
Technical SEO, hreflang for multi-country sites and Italian content that ranks without sounding translated.
Local SEO
Google Business Profile and local pages for your stores, offices or dealers in Italy.
GEO
Visibility in the Italian answers of ChatGPT, Gemini, Perplexity and Google’s AI Overviews.
Landing pages and tracking
Italian landing pages built to convert, with conversion tracking and a cookie banner that follow Italian rules.
Reports in English
Clear monthly reports on leads, sales and cost per acquisition, and a call to decide the next steps.
III — Method
Chart the course before you sail.
- 01 · Audit
Sounding
Your accounts, site and data, plus Italian competitors and search demand.
- 02 · Plan
Course
Keywords, channels, budget and targets for Italy, in writing.
- 03 · Launch
Net
Campaigns, pages and content in native Italian, built by me.
- 04 · Report
Catch
Monthly results in English: leads, sales, cost per acquisition.
IV — Who it’s for
Companies coming to Italy.
- E-commerce brands shipping to Italy that want sales from Italian searches, not just traffic.
- Software and B2B companies entering the Italian market and looking for qualified leads.
- Travel and hospitality businesses that want more direct bookings from Italian travelers.
- Companies with stores, offices or dealers in Italy that need to show up in local searches and on Google Maps.
- Agencies with Italian clients: see white label for agencies.
Questions
Common questions.
Do I need a separate website for Italy?
Not necessarily. An Italian section of your current site, such as /it/, with hreflang tags works well. What matters is content written for Italians, not a machine translation.
Can you work inside our existing Google Ads account?
Yes. I can run dedicated campaigns for Italy in your account through a manager account. The account, the data and the history always stay yours.
Do you write the Italian copy yourself?
Yes. Ads, landing pages and SEO content are written or reviewed by me, in native Italian. AI tools help me work faster, never at the expense of quality.
How much budget does Italy need?
It depends on your sector and on how much of Italy you target. After a first call and a look at search data for your keywords, I give you an estimate before any money is spent.
Do you report in English?
Yes: reports, calls and documents in English, with the Italian side handled for you.
Contact · −3,785 m
Let’s talk.
Tell me what you sell and where in Italy you want customers.
You’ll hear back from me in person, in English or Italian.